People looking for a hotel to check in, a restaurant to dine in, or an attraction to check out are likely to consult TripAdvisor and read what others have said about your business.

78 percent of consumers say that seeing a representative respond to reviews makes them believe that the business cares more about them.

This makes it critical for us to proactively respond to reviews. By responding, we protect your brand, minimize the impact that negative reviews and low ratings might have on your reputation, and foster consumer trust.