How To Run A Facebook Contest

When you’re scrolling through Facebook, Instagram or another social media platform, you’ve likely come across a giveaway contest that caught your attention or noticed someone else tagged you in it. You’ve probably wondered if they were legitimate, but now that you run your own business, running a contest seems like a pretty good marketing technique!

In fact, it is a good marketing technique and we’re going to tell you why and how to run a Facebook contest.

  1. Contests On Facebook Rules

This should always be done first and foremost. It’s important to ensure you’re not violating any of Facebook’s rules. You must outline the contest rules very clearly, including an acknowledgement that Facebook is not endorsing, sponsoring, or associated with your contest.

  1. Determine Your Contest Type & Goals

There are currently 1.49 billion daily active users on Facebook and 2.3 billion monthly users. Sixty million users are business profiles and sometimes the only way to reach an audience who doesn’t “like” your company’s profile is with an ad or contest. Your goals should include important key points like:

  • Who do you want to target?
  • Why do you want to target them?
  • Are you promoting a new item, giving away a product you sell, or running a photo contest?

A giveaway contest is a great way to increase brand awareness and engage with new potential followers. Photo contests are also a great way to increase brand awareness and engage with users by encouraging them to upload a photo of themselves with your product to win something. It can also encourage other people they can trust your products.

  1. Clearly Explain Contest Entry Rules

You don’t want to make your post to be super long, but it still needs to clearly outline every detail of your Facebook contest. If you’re running a general contest, make sure to include entry rules and other inquiries such as:

  • Who can enter
  • Which provinces, countries or states is it open for?
  • How to enter
  • Share a photo
  • Tag a friend
  • Like your business page
  • Fill out a form
  • Etc.
  • How long they have to enter
  • Outline the date and time your contest closes
  • Two weeks is generally the timeframe a giveaway runs for
  • Describe the prize
  • Choose a prize relevant to the products you offer
  • If you’re partnering with another company, does the winner receive products from both of you?
  • The prize should be relevant to the target audience – sure, winning a car may be nice, but does that promote your product and services?
  • Method of winner selection
  • Will they be randomly chosen and be sent an email?
  • The date a winner will be chosen
  • The date a winner will actually be announced
  1. Promote Your Contest

Yes, Facebook is one of the most popular social media platforms in the world, but you may have followers on other platforms that aren’t on Facebook. Use this opportunity to promote your Facebook contest and share the entry link on Instagram, a blog, a video, or send out an email blast! Make sure to utilize the power of #hashtags too. This is another great way to bring more followers to your page and increase your ranking on Facebook and Instagram since keyword hashtags can also be searched. But don’t complicate your hashtags – make them simple and easy-to-read like #facebookcontest, #giveaway, #winaprize, #tagafriend or #entertowin!

  1. Announce The Winner

You can’t run a Facebook contest without announcing a winner of course! Let the competitors know they really were participating in a legitimate contest and announce the winner on your business profile, including what they won. If you did use other platforms to promote the contest, make sure you announce on those platforms that the contest has closed and a winner was chosen.

  1. Make A Thank You Post

Let your followers know you appreciate them entering your contest (and maybe stay tuned for upcoming Facebook contests?). This is a great way to engage with your customers and build a trusting relationship with them.

Frequently Asked Questions

What Type Of Facebook Contest Should I Create?

User-generated content is becoming quite popular. As a way to enter, followers must take a picture of themselves with a product your company has or take a video of them doing something with your product. This type of contest can have higher engagement than just a brand-generated contest. Perfect examples are the Ice Bucket Challenge or the Superman Challenge. Not only did these go viral, but they helped raise a very large amount of money towards the ALS Association and ending rainforest destruction.

Is Running A Facebook Contest Effective?  

A Facebook contest is a great way to promote your services and engage with recurring and new customers. It’s also a fun marketing technique to get people involved and interested in your brand, even after the contest has closed. But one of the ways to ensure it’s going to be effective is making it inticing and as eye-catching as possible whether it’s an image or video. There are apps available to assist you in creating a Facebook contest including ShortStack, Heyo, Woobox, and more. They have existing templates and even help you measure your results.

Should I Partner With Another Company?

There are many brands who collaborate with others as a way to promote both products and piggyback on each other’s audiences. A great example is when we worked with a pub in Burlington, Judge & Jury. They decided to partner with Ace Hill beer, a Toronto beer company, to give away front row tickets for a sold-out Alice in Chains concert in May of 2018. Their entry rules were easy – you just had to tag a friend for a chance to win. This was a great way for similar companies to lean on each other for support, and also to get their brand out there and gain popularity.

How Should The Winner Collect The Prize?

If you’ve run a local contest, ask your winner to pick it up in person and take a picture of them holding the prize. This can be a great way to showcase your product and further prove the contest was legitimate. That winner will also hopefully share the photo which can increase your chances of gaining even more followers and potential customers. If they live further away and can’t pick it up in person, send it in the mail along with a thank you note to show them how much you appreciate them participating and believing in your brand.

Do I Need A Digital Marketing Agency To Help With My Facebook Contest?

Not necessarily, but after running a Facebook contest that didn’t end up being as successful as you’d hoped, it may be time to contact a marketing agency that specializes in social media advertising. Fresh Crowd has been a leading social media marketing agency in Canada since 2016 and can help your Facebook contest reach new audiences you’ve been hoping for. We don’t just help businesses like yours turn more leads into sales, but we also create compelling, eye-catching content no one will be able to resist. You don’t need to download an app to help you create a contest or manage your results. We do all that for you!

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